יותר משכר: מועמדים רוצים שתלך בשבילם את האקסטרה מייל
מעסיק שרוצה למשוך אליו מועמדים איכותיים צריך לעשות את המאמץ הנוסף, להיות יצירתי לא רק במשיכת מועמדים דרך פרסום, אלא בכל תהליך הגיוס, כדי לזכות לצעוד עם העובד הבא, יחד על דרך המלך.
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